Objective: The Daily Bread Food Bank is always looking to increase their donations. Unfortunately, the donation bin is always placed by the exit. We needed something to remind shoppers to donate earlier in their consumer journey. 

From that insight, "Fake Product, Real Issues" was created.

Pairing with grocery apps like Instacart, we can educate and encourage donations before the end of the consumer's journey. 

Installations through-out grocery stores will display the products and encourage consumers to grab one of the Food Bank's most need items 

Using Format